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Robert McKeen

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A rule says 'You must do it this way'. A principle says 'This works, and always has done'.

A story is about archetypes, not stereotypes. An archetypal story unearths a universally human experience and wraps it in some unique cultural expression.

World eventsare beyond our control; personal events, despite all our efforts to keep hands on the wheel, more often than not, control us.

You may have the insight of a Buddha, but if you cannot tell the story, your ideas turn as dry as chalk. Telling talent way more impt than literary talent. Talent without craft is like fuel without an engine - it burns wildly, but accomplishes nothing.

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