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Peter Sheahan
More books on Cars
To persuade, anchor with familiar experience
Mercedes Benz service centres at major airports - service your car, wash, do any dry cleaning you leave on back seat, give you a goody bag to take on flight (chocolate, bottled water, muesli bars)
Lexus will pick up your car from home for a service, and leave you a replacement to use (Coincidentally this is a demo model for new car) and return valeted car with expensive chocs on front seat.
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