Dare Jennings, a DJ who started Phantom Records Phantom T-shirts, and was the first backer of Regular Records, who's first signing was the Mentals. In 1984 started Mambo Graphics as a surfwear company - brightly coloured things that took the piss out of surfing as well as celebrating it. He had seen Chris O'Doherty's work at an exhibition so commissioned a design (the fire-breathing chicken). Huge impact bc so different to what everyone else was doing, so Jennings went through all O'D's sketch books and found a lot of other stuff. Worked both ways: "Mambo made me think about other things and try a lot of ideas I wouldn't otherwise thought of."
Mambo both celebrated and made fun of Aussie culture. "I see my role as being like a buffoon who makes fun of mainstream things that irritate me. It's an opportunity to rant and rave in a semi-public way. When someone complains about being offended, I think 'Good! That's a victory for art.'"